The Solution
Creating a secondary app to target young adults will enhance the user experiences during their visit. This app will guide the user through the facility, provide digestible information, and allow the user to participate in a friendly game of trivia to test their knowledge.
Research Methods
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Research Results
User Insights
- Enjoyed the aquarium
- They know what to expect
- There is a lot of information
- “Needs clear directions so you don’t miss anything”
- “I prefer bulleted information when there is a lot. It’s hard to read”
- Enjoys interactive experiences
- Games that make me think
- “Interactive map would be great”
- Learning about the venues around where you live is nic
Summary
- 50/50 on Male/Female Attendance
- 20 out of 21 respondents enjoy and play trivia games to test their knowledge
- Social Event (all but one user went with friends or significant other)
- All users enjoyed their visit, but did not like how crowded it felt
- Users expressed that it was focused on kids and lacked adult focused activities
Synthesis Methods
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Conceptualization
Wire Flow
User Testing
Round 1 (Onboarding)
- Hard to read
- Didn’t know how to close the popup
- Some glitches
- Easy experience with it
- Would like the ability to tap anywhere to close open tab
Round 2
- Skipped the tutorial
- Compass is confusing after looking at tutorial
- Compass made more sense
- Tutorial is too wordy
- “When there is too many words in a tutorial I close out
Round 3 (Leaderboard)
- Why are there badges and points
- How do you know how many points you have?
- Do badges represent points?
- Preferred having score on top
Round 4 (Leaderboard)
- Prefers leaderboard with his name on top.
- Think that the info page could have different categories.
Iterations
After user testing and a few iterations, we determined the final structure and look of Aquarium Go. We kept it simple, knowing that our users valued functionality over bells and whistles.
Results
We now have a cohesive design that will inform and entertain our target demographic. The project is now ready to be handed off to the development team and resume testing.
